The book you hold is converted from Fitaha Aini’s PhD Thesis at the University of Leicester. Through a blend of insightful research and compelling multiple case studies, the author discusses religious alternative media’s role in shaping discourse and highlights the 3S essence (sincerity, survivability and solidarity) to create a long-term impact on plural communities. She has provided us with a remarkable resource for understanding the dynamics of our modern world, where media and religion are not separate entities but threads woven together in the social fabric. The author of this enlightening work also brings an array of perspectives. Through her expertise, she reveals how media reflects and influences multi-religious communities’ beliefs, values, and practices.